Sergio Donati's story began in the '70s in Milan, where he moved after winning a competition in the railway industry. But he soon realized that it was not his path and decided to move to Corso Buenos Aires for his first experience in a shop, which he remembers with pleasure. It was a severe and excellent school that led him to open his first store in Perugia eight years later. His teacher taught him that if you don't risk something, you risk even more!

It was 1985 and the city was full of realities for menswear. Thanks to his passion for the job, he keeps working today promoting his belief in the conception of clothing as a symbol of his identity. His great passion has always been the outwear, rigorously on canvas. He has never derogated from the research of quality and style in 35 years of work. 

Today, Donati's store is located in the elegant frame of medieval Perugia. It is bright, essential, almost minimal and without too many decorations. The key points are the customers, the garments (from formal suits to sporty ones), accessories, and freedom of movement. Everything is within reach of hands and eyes to choose the clothes easily. An internal tailoring guarantees interventions in few hours for all garments to make each suit unique. After all, this is the owner's philosophy, the one of a store as a set of elements that meet the expectations and make someone feel at ease.