MAGAZINE February 19th, 2021



Francesca Bassi, a design company based in Como, is seeking to develop product research and packaging by means of an analysis of social media and European expansion. 

Where are the company and production based?

We are based in Como where I design and plan the collection, which is then produced in various areas of India. I have a local partner who helps me maximize each stage.

What is the company’s philosophy?

The company has two spirits; the first, begun by my parents in 1972 and continued today by my brother, is dedicated to the creation of men’s ties and scarves, the other represents me and my colorful, unconventional garments.

What kind of product portfolio do you have and what are its strengths?

Mainly a collection of embroidered skirts to which I have added a few dresses and pea coats. These are niche items for a woman with a decisive personal taste, which is why they work even in difficult times. The skirts are one size only, thus giving the retailer an excellent mark-up and the collection is small and fast which our customers appreciate.

How do you plan to invest in future growth?

Most of all I would like to invest in the product. I don’t mean extending the collection which must continue to be a capsule, but the quality of the textiles and embroidery together with research and packaging.

What future projects and initiatives will you focus on to face this particular historical moment?

I believe in product communication. Trade fairs give me the opportunity to build relationships with people so I hope they will start up again as soon as possible. I am currently investing time in our social media image with the help of a photographer. At the same time, given that 90% of my customers are Italian, I am looking for opportunities in other parts of Europe and different event formats to offer greater services to our consumers.


Discover more about



Discover more →

  "Shaft Jeans was founded in 1968 by Monsieur Shafir, a French man who had moved to Italy for love. Then, more than ten years ago, it was taken over by my mother. She has always worked at the highest levels in the ...

See more →
BMW Sustainable Mobility Partner di WHITE | SIGN OF THE TIMES 2022
Discover more →

White Milano, the Fashion Trade Show with focus on the most interesting names in the international fashion scene, on the SMEs, and on premium Italian craftsmanship, has launched a strategi...

See more →
NIU' Interview
Discover more →

  NIÙ stands for responsibility towards its team and boundless creativity. Keywords such as travel, colours, prints, craftsmanship and diversity are at the heart of the brand's philosophy. A philosophy that is...

See more →
VESCOVO Interview
Discover more →

  Vescovo was created last year, right in the midst of the Coronavirus pandemic, during the lockdown. The idea was born from the mind of Antonio Pondini, a great fan of fashion, music and sustainability. He tells us...

See more →
FOCUS ON: MUL OLGA, creator of a new aesthetic: personal and kind to the environment
Discover more →

When we talk about style, today more than ever, we cannot ignore sustainability: a word abused in the fashion industry and exploited by too many. But amidst new rules at international level and the re-establishment of ...

See more →