When we talk about ethno-chic looks, we refer to thouse outfits characterized by distinctive elements such as leather vests, fringed jeans, maxiskirts and campero boots. A real trend that never goes out of fashion, but evolves its looks through an ethnic Indian-inspired elegance, often offering sustainable products made of organic cottons, linen and hemp. A style with a double valence, ethical and aesthetic, meeting the needs of a contemporary woman, active and lively, courageous, unstoppable and of royal heads such as Kate Middleton and Caroline of Monaco. Ferruccio Vecchi aesthetics combine tradition and innovation, from the famous hats district in the heart of Italy, where the research for new shapes and details  able to make his hat collections unique, season after season, are carried out as a ritual.

An accessory that represents a true lifestyle, with character – thanks to its shapes and details that make Ferruccio Vecchi's collections unique - and to artisanal values that are the perfect ground to experiment and achieve flawless models.

Francesca Vecchi, carrying the family tradition for the 4th generation, is the founder of Label Studio, which represents the maximum expression of the traditional materials used in the productoin of handmade, highquality accessory, such as: raffia and felt; natural fibers like cotton and viscose – match with new generation elements such as chains, feathers, bangs and jewels that make Ferruccio Vecchi's handmad hats a irresistible accessories able of making the difference in women's look.