When we talk about style, today more than ever, we cannot ignore sustainability: a word abused in the fashion industry and exploited by too many. But amidst new rules at international level and the re-establishment of values aimed at respecting our environment and limiting climate change, there are a few and evolved producers who have developed a new production cycle and a renewed stylistic code. Olga Mul, founder of the brand Mul Olga, has based her work on the principle of an authentic and original aesthetic, in which garments represent a vehicle of positive values and distinction, through details, volumes and materials, coming from Uzbekistan, Ukraine, Morocco, but not only. Unique garments, handmade – with no electricity - where the added value is the manufactural methode, such as the high mountain water dip and natural drying under sun's rays.

"The result will be an authentic and imperfect garment, whose details will be the ones that make it unique, compared to mass-produced garments by the industrial system that do nothing but create new uniforms, devoid of personality".

Respect for the environment also means respecting the timing required by nature in offering raw materials, such as raw wool with natural shearing that must take place once a year, without following embarrassing seasonality rules that put a strain on planet resources. "And this system that respects environment timing and gives value to the craftsmanship requiring time and dedication, must be the basis of a new educational system that must involve not only producers, but also consumers, up to the buyers themselves," says Olga Mul.

Even the dyes chosen by Olga are one hundred percent natural, an example: pigments obtained from certain minerals from the Carpathians or from spices with a characteristic color such as saffron. The handmade embroideries take us back to the places of the ancient Silk Road such as Uzbekistan, while the craftsmanship of the Ukrainian rushniks become fundamental elements of dresses, skirts and shirts that, through their embroidery of variegated colors, give life to an authentic and unmistakable look. Just like the suzani, embroidered panels typical of those lands of Central Asia, rich in history and meaning, created over years of work by mothers for their daughters' trousseau. A tradition handed down from generation to generation, present in unique pieces. The result of a conscious production, able to give new life to your wardrobe and made to last forever, with an added value: giving dignity and value to the work of small artisans located in ancient places of the world.