MAGAZINE February 22nd, 2021

FERRUCCIO VECCHI STUDIO Interview

 

Our story begins more than forty years ago, in a small town in the Marche hinterland, in a territory that has boasted for over two centuries the priority of being one of the principal productive poles in hat manufacturing. It all began with my great-grandfather Ferruccio, followed by my grandfather Romano and, finally, my father Ferruccio. Moving from a production-based mainly on straw hats to a broader range of products, in different materials and with equally unlike production processes, that of Ferruccio Vecchi Studio is a knowledge that has been handed down from generation to generation. Today it is in the hands of Francesca Vecchi, the fourth generation.

You have a lengthy translation. What values have remained unchanged, and how have you changed your approach?

Surely the values of tradition, craftsmanship, and the exclusivity of a product made entirely by hand in Italy have remained unchanged. Our reality is still artisanal but always projected into the future in terms of the production process and the constant search for new materials. In this regard, we have recently developed a natural dyeing process for our braids using different types of plants and roots such as hull, pomegranate, madder, and ford.

Where do you manufacture, and what materials do you use? 

We produce everything entirely in Italy. We use wool felt, lapin, velour, and various types of fabrics for the winter season and straw, raffia, vegetable fibers, Panama, textile paper, cotton, and linen for the summer season.

How do you defend a virtuous supply chain?

We need to keep intact and give great importance to interpersonal relationships with suppliers, customers, and the workers who work within the company. For us, human contact and collaboration within the entire production chain are fundamental.

What are you presenting this season at White?

"Like every year, we are showing our Ferruccio Vecchi STUDIO line, conceived and designed by me. The perfect combination of tradition and experimentation, the collection mixes the latest fashion trends with sophisticated materials.  New: the use of costume jewelry to embellish the hats; a removable seal that can also be used as a necklace or bracelet. The intent is to offer the customer the opportunity to have a versatile accessory with a double use". Tell us about a couple of pieces you are proud of. 

What manual excellence and innovations are behind your product?

The "must-have" of Ferruccio Vecchi STUDIO is undoubtedly the Bella Rancher, a two-tone straw hat with metal eyelets on the sides and an Alcantara chin strap. We repropose that model every season, revisiting it and giving it new life but maintaining the iconic character that sets it apart. Another FW21 piece we are proud of is our Tasha tie-dye: wool felt hat with a special cold dye that gives the garment a washed-out look enriched with a necklace with multicolor rhinestones."

 

Manual excellence is what lies behind the sewing of the hat. It is a real art that starts from a sewn braid to give the shape to the hat. It is 100% handmade..

 

Discover more about

FERRUCCIO VECCHI STUDIO →

OTHER ARTICLES

BARRACUDA Interview
Discover more →

  Barracuda, Marchigiano footwear company of the group Fabi, is expanding its market in Italy and Europe and increasing its sales, also thanks to the launch of the new e-commerce website and the new showroom in the ...

See more →
La Fée Maraboutée: femininity tout a la française
Discover more →

La Fée Maraboutée, born in 1996 in Roanne, the cradle of French textile industry, under the artistic direction of its founder Jean-Pierre Braillard, has a French soul with a stated connection to Italy, where the company has chosen to move some o...

See more →
PAOLA BONACINA Interview
Discover more →

  The Italian taste, the American dream, Paola Bonacina lives the craftsmanship from her uncle and aunt, who shared with her the know-how and passed on to her the importance of quality. Today she wants to transmit with her co...

See more →
MAJO Interview
Discover more →

  Bending, shaping, forging materials and ideas is the incessant activity that has always been carried out in the laboratory of Majo. As mentioned by Carla Coppari in the following interview. ...

See more →
ALBERTO FASCIANI Interview
Discover more →

  Today it is worthwhile telling and safeguarding our heritage, but we are living in a moment which needs a reflection on contemporaneity. Alberto Fasciani is convinced about it, this is why, by sensing the market, ...

See more →
UNVEILING THE FASHION BACKSTAGE
Discover more →

WSM - White Sustainable Milano is fashion’s new event of the creative and supply chain

See more →
THOMAS NEUMAN Interview
Discover more →

  The brand Thomas Neuman was founded by the entrepreneur Thomas Flaim, who grew professionally in the sales teams of various fashion brand. The collections are dedicated to smart and sexy women, as the manager expl...

See more →
OOF WEAR Interview
Discover more →

  OOF WEAR collections are constantly developed starting from two main concepts:  “volume" and "color”. In each outerwear, the shapes and volumes play in synergy with different tones, creating a unique styl...

See more →