MAGAZINE February 19th, 2021

EDWARD ACHOUR PARIS Interview

 

Edward Achour Paris aims at digital development.
The brand wants to invest in a new concept of interactive online shopping for its future growth. It focuses on collections with a vintage soul.

Where are the company and production based?

It is a French company. The production is in China, where the best technologies are used for quality products.

What is your company philosophy?

Since 1999, the brand has been offering a collection based on vintage looks, making the brand uncomplicated to be found in high-end stores.

What kind of product offering do you have, and what are its strengths?

The concept consists of dressing the top of the silhouette in a jacket, a top cool, which along with the tweed shirt are the hot selling themes, and accessories; then ask the customer to decide what she'll wear with; such as her favorite jeans.

What are the pillars you want to invest in for growth?

Digital.

What projects and initiatives will you focus on in the future to face this historic moment?

In the future, we would like to introduce a new concept of online shopping, playful and interactive.

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