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MAGAZINE September 26th, 2021

CASSINA @WHITE GARDEN

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23-26 September 2021 Via Tortona 27 - Milan

WHITE Garden celebrates the return to human contact in an installation curated by
the creative genius of Patricia, with her "love bed" Trampoline by Cassina, in which
the Archistar interprets the happiness of life in the open air with a strong impact
product, inspired by the small trampolines present in the gardens of houses in
Greenland. A scenographic and elegant structure, with soft and playful shapes,
perfect for welcoming the open-air section of WHITE.

The Cassina Perspective
Founded in Meda by Cesare and Umberto Cassina in 1927, Cassina launched industrial design in Italyduring the 50’s by taking a completely new approach which saw a shift from handcraftsmanship to serial production.
Cassina was pioneering in the way that it showed a striking inclination for research and innovation, combining technological skill with traditional craftsmanship. For the first time important architects and designers were involved and encouraged to envision new designs to be transformed into projects, a characteristic that still distinguishes the company.
In 1964 the Cassina I Maestri Collection began with the acquisition of the exclusive worldwide rights to serially produce four models designed by Le Corbusier (who was alive at the time), Pierre Jeanneret and Charlotte Perriand. Over the following years this collection has brought together some of the most iconic furniture from the 20th Century with the aim of disseminating their cultural values. These reeditions are authentic and attentive reconstructions studied to respect the original models, working in
close collaboration with the authors’ heirs and official foundations.
Many renowned Italian and international designers and architects have collaborated with the company including: Vico Magistretti, Gio Ponti, Mario Bellini, Ronan & Erwan Bouroullec, Rodolfo Dordoni, Piero Lissoni Gaetano Pesce and Philippe Starck. In 2015 the Spanish architect and designer Patricia Urquiola was nominated Art Director of Cassina.
Today ‘The Cassina Perspective’ unites the company’s values to express the best in design - avantgardism, authenticity, excellence and the combination of technological capacity with skilled handcraftsmanship – and offers a broad panorama of configurations for the home where innovative products and Modern icons come together to create complete and, above all, welcoming environments,dialoguing according to a unique design code based on excellence.

Facebook: @CassinaOfficialPage

Instagram: @cassinaofficial

Twitter: @cassina

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with the support of White Partners

with the contribution of Wh Partners

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