MAGAZINE February 22nd, 2021

MAISON CO.GO Interview

 

Co.go was born spontaneously, thanks to the meeting between Susanna Di Filippo and Mariacatia Cogo "I went to Catia's store and, of all the brand clothes there, a skirt struck me with a cut that I had never seen before: the Swollen skirt -says Susanna. It was a skirt that had sewn Catia, for itself, and I fell in love with it right away. I immediately asked her if she could sew about ten: I wanted to show it to other shopkeepers because I firmly believed they would fall in love with it. And so it was: we started this adventure almost unconsciously, and now our dream has become a wonderful reality made up of beauty and femininity. From that skirt, simple but fundamental enough to characterize the style of the maison, Co.Go has found evolution in a real line. Silk and light gauze are preferable to complex clothes, large volumes, and sinuousness. With a single goal: to make them usable and wearable in everyday life.

What is the brand identity?

"Maison Co.go is fully recognizable in the imagination of Mariacatia Cogo, our designer: a mix of natural and almost dreamlike visions, designed and produced aiming to enhance craftsmanship and territoriality. As in the collection we are presenting here, a large and private universe, wearable daily, but pervasive of beauty and excellence."

Where do you produce, and with what fabrics? What kind of distribution do you have?

"Our production is entirely local, in Veneto: enhancing the territory, especially when craftsmanship is one of its main characteristics, is one of the ideas behind Co.go production. As far as fabrics are concerned, we almost exclusively use Italian products (except for cashmere and brand new yak wool, which comes from the East), from Como silk with prints created ad hoc. To the wool sector - also from Como - up to fabrics that mix quality materials with innovative techniques to create comfortable products, but of the highest range. We distribute our products in selected boutiques throughout Italy, as well as in Europe. Also, in recent years, we have expanded our network to reach beyond Europe, in the Russian, North American, and Middle Eastern markets.»

What do you present to White this season?

"This year's collection is intended to be an attempt to observe and understand what happened to us during this very long 2020. We think that having to somehow stay more indoors than in the past has allowed us to find everything we need, and beyond. We all carry have a whole universe, within ourselves, of colors, of styles, of beautiful and less beautiful thoughts, of desires. We wanted to represent: a woman who can find within herself precisely what she needs, because she is already there. The cornerstone of the collection, which somehow still follows the direction already taken in recent seasons, is plurality: of colors, patterns, fabrics. Of wide cuts, of abundant and comfortable pockets, of pharaonic footage that even manage to stay with "feet on the ground". It wants to be everyday luxury."

Has the pandemic changed your approach to design?

"Certainly, and how could it not? All of a sudden, we found ourselves facing our own mortality, even as a fashion house. To define our role in this world: the summer season, in fact, focused precisely on why it is still fundamental and beautiful to be able to make fashion in these moments of difficulty. With winter 2021, it's like we're in the second chapter of the path. We said, "We started by asking ourselves questions, but now we really need to make ourselves more visible, more transparent, we need to share our most intimate self with our customers.This is why everyday luxury is what we think they all deserve, to use beauty. To feel happier."

What are the most representative leaders and why? Is there a piece of craftsmanship or a garment of which you are particularly proud and which you want to tell us about?

 "In the winter collection we have created for the first time a limited-edition capsule of clothes, with sumptuous footage and a selection of patterns created specifically for each garment. These represent the most refined, most particular part of the collection: that unique beauty, but not unattainable, with which we want to wrap co.go women.”

An idea for the future of Made in Italy?

"You feel in the air, of course, the need to become greener. Of course, the fact is that the understandable needs of large-scale production tend to be ecologically friendly. Large quantities of products, together with the desire for a very rapid replacement and renewal of products, can certainly take a more sustainable path. Still, at the root, the problem needs investigations and more significant changes. So the direction is correct, but the change is insufficient. We believe that it will be necessary to focus instead on the relationship we have with clothes, the quality and durability of materials and products, rather than on accessibility: this would be a real change. Stop engaging in unbridled consumption and focus on local and high-quality production. Then work at 360 degrees, with care for every detail - with garments that become part of the history of a brand, a place, and a historical moment. All without ever forgetting that clothes are a personal and intimate experience, and therefore the value of who wears them, is always the priority.

 

 

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