MAGAZINE February 19th, 2021

CHIE MIHARA Interview

 

Chie Mihara aims online and abroad Spain-based Chie Mihara is a niche footwear brand ready to run online and out of Europe.

Where are the company and production based?

In Elda, Alicante (Spain)

What is your company philosophy?

We aim to create unique footwear paying particular attention to design that elevates the consumer to a happy condition. They are made with high-quality materials and are engineered as comfortable models for women.

What kind of product offer do you have, and what are its strengths?

Our product is easily recognizable by its shapes and colors. We do not follow trends, keeping ourselves as a niche brand.

What are the pillars on which you want to invest for growth?

The online market, but we also have a great interest in growing outside of Europe.

What projects and initiatives will you focus on in the future to face this historic moment?

My only intention is to continue to design beautiful shoes that light up the eyes of women eyes. Even though we live in a world moving towards a more relaxed and sporty lifestyle, I still believe that women will wear lipsticks, and beautiful women will wear lipsticks and charming heels.

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