MAGAZINE February 19th, 2021

CATERINA BERTINI Interview

 

Caterina Bertini, a Tuscan company led by its family’s third generation, is investing in image and the renewal of the website, enriched with the e-commerce. 

Where are the company and the production based?

Our farm is located in Tuscany, immersed in the countryside of Florence in Signa, in the historical straw town.

What is your company’s philosophy?

We represent a third generation of a family-run business, so we are strongly linked to the territory and all the craftsmanship traditions that reflect the region. We always take inspiration from a photographic archive of the '50s made by our father, bringing into today. We are interested in an international market and our customers follow fashion trends, the product quality and the materials chosen for the collections.

What kind of product do you offer and what are its strengths?

We specialize in handmade items made with fine yarns. The strengths are the continuous research for innovative materials with the use of traditional methods, but always in line with the fashion trends of the moment.

What are the foundations on which you want to invest in for future growth? 

We’re investing in image, calling high-fashion photographers and using these images in all our social media.

What projects and initiatives will you focus on in the future to face this historic moment? 

We have never stopped researching materials and models. We have completely renewed our online site, including e-commerce products, obtaining great results.

 

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