MAGAZINE February 19th, 2021

CATARZI 1910 Interview

 

Catarzi 1910, The Florentine brand of hats and bags made from straw and natural fibers aspires to increasingly transparent communication and new sustainable projects.

Where are the company and production based?

Our company is based in Signa, a small town in the province of Florence, which has made hats and bags in straw and natural fibers for more than a century. Over these 110 years, from father to son, Filippo Catarzi has developed the typical local straw product to include felt, cloth and soft wool.

What is your company’s philosophy?

It stems from the constant dialogue between past and present and research is our strong point. This continual investment leads us to the discovery and re-invention of new materials and forgotten artisan working techniques.

What is your product portfolio and what are your strong points?

Despite all the difficulties we have experienced, and continue to face, we have focused our energies on this new project: a collection that enhances weaving. The materials include masculine textiles and woolen yarns together with natural and eco- leather.  The respect for nature and natural fibers has led to the use of water dyes to create a vintage effect while the travel concept has influenced the street collection of shoppers and backpacks.

What are the foundations of your investment for growth?

Hand-made in Italy is an asset that we all have to preserve and pass on to the future.

What are your future projects to face this historical moment?

The year 2022 will be full of thoughts of change that will underline the dimensions of humanity, altruism, transparency and responsibility. It will be a year of rebirth, a new Renaissance, a new start for everyone. Credibility and storytelling are the strength of artisan companies like ours. We want to tell our story honestly and communicate our brand philosophy. We have numerous projects in the pipeline, including interesting forays into other sectors than ours through research into new products using sustainable materials.

OTHER ARTICLES

NIU' Interview
Discover more →

  NIÙ stands for responsibility towards its team and boundless creativity. Keywords such as travel, colours, prints, craftsmanship and diversity are at the heart of the brand's philosophy. A philosophy that is...

See more →
L'AURA Interview
Discover more →

  The story of L'AURA: how and when was the brand born?  "L'AURA cool and luxury handbags" was born in 2004.  I always had...

See more →
MADE FOR A WOMAN Interview
Discover more →

  The story of Made for a Woman, when and how did it come about? Made For A Woman was founded in 2019. However, its story began much...

See more →
PHISIQUE DU ROLE Interview
Discover more →

  A very famous brand in the Eighties with a minimalist style. Very much focused on jersey and cashmere, characterized by the extreme quality of made in Italy and its unconventional approach. At a certain point, the...

See more →
EDWARD ACHOUR PARIS Interview
Discover more →

  Edward Achour Paris aims at digital development.The brand wants to invest in a new concept of interactive online shopping for its future growth. It focuses on collections with a vintage soul. ...

See more →
ALPO Interview
Discover more →

  Alpo, is a company from Como specialized in gloves production. The goal is to reach foreign Countries other than Japan. Currently working sustainable fabrics research and working with e-commerce platforms.  ...

See more →