C.L.A.S.S. ICON

 

C.L.A.S.S. ICON Award 2021: discover the prestigious reward for new generation creators

C.L.A.S.S. ICON Award 2021 kicks off: it is the annual competition for visionary creatives who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni CEO and founder of C.L.A.S.S. ecohub.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won. The prestigious reward for the “game changer” is now revealed: it counts C.L.A.S.S. support at 360° from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line.

This specifically includes:

·      2 coupons valued 1000 € each to source responsibly on THE SMART SHOP, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials

·      A consultancy session with C.L.A.S.S. TEAM: the ICON will have the chance to choose between an introduction to responsible innovation workshop or a specific session focusing on brand’s needs, it can be about responsible sourcing, certifications, communication.

·      Free access to C.L.A.S.S. training contents, an e-learning source that will be launched by C.L.A.S.S. in May 2021 and will cover different sustainability covers.

·      Full Communication  support

In addition, C.L.A.S.S. FRIENDS will offer an exclusively customised package of marketing and communication activities.

 
More info on https://www.classecohub.org/c-l-a-s-s-icon/

 

 

 

 

 

 

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