MAGAZINE May 24th, 2021

Ahirain: outwear between couture and innovation

By Caterina Di Iorgi

 

Modern unconventionality, obsession for details, and wearability coupled with passion and innovation: these values belong to Ahirain, born in 2016 from the idea of three young Tuscan entrepreneurs, the siblings Azzurra and Giampaolo Morelli with Andrea Pucci.

A new fashion project with garments designed for contemporary travelers. An innovative proposal aimed at finding a meeting point among fashion, trends, and latest technologies. An idea reiterated by obsessive research that combines style, functionality, construction of garments enriched by special fabrics and surprising details. 

The protagonists are the comfy cotton, a yarn-dyed fabric that looks pre-washed and is resistant to rain and wind, the techno-lace that creates 3D effects on the surface with a reactive print, the duchess satin, the brand's best-seller, lightened and quilted, that gives elegance to the garments with its touch of satin. 

For this spring and summer 2021, Ahirain takes inspiration from the water for its first collection, working on fabrics with new chromatic effects. 

The collection is made of few iconic pieces of outwear characterized by volume and couture cuts: caban, parka, oversized dust coat, large shirts with drawstring at the waist, and new bomber jackets with balloon sleeves. 

The color palette focuses on hues of blue, declined into all its shades, from light blue to deep blue and Mediterranean notes of green, lemon yellow, and hunter green. 

The Ahirain's man for this spring and summer 2021 is sporty, dynamic, hyper-technological. He aims at the functionality and searches for new performances through comfy lines, intelligent details, and fabrics with a special touch. 

The chosen fabrics are cotton and rainproof and windproof nylon, breathable bi-stretch with a three-dimensional effect, oriented to urban travel. The rain-coat is also proposed in fit slim; the light trench takes a more unstructured allure; the outwear shirt features essential details. 

The recall to water appears in blurred graphic patterns, deep and staggered stripes, and light and dark effects obtained from new techniques of garment dyeing. 

 

www.ahirain.com

OTHER ARTICLES

VIAMAILBAG Interview
Discover more →

  ViaMailBag is a brand born from Giovanni Riguccini's passion for design and craftsmanship, combining style and exclusivity, using quality materials and accessories. "Because fashion reflects one's way of being," t...

See more →
CATARZI 1910 Interview
Discover more →

  Catarzi 1910, The Florentine brand of hats and bags made from straw and natural fibers aspires to increasingly transparent communication and new sustainable projects. ...

See more →
LABELLE Interview
Discover more →

  When and how was Labelle born? After more than 13 years of collaboration with local and international private labels, in the summe...

See more →
ANTIK BATIK Interview
Discover more →

  Antik Batik is investing in image and social media. Among the areas for future investment of Antik Batik, a company based in Paris, there is image, social media and the web. ...

See more →
Camera Moda Fashion Trust will receive a donation from WHITE on the occasion of Milano Moda Uomo 2022
Discover more →

  The Milano Fashion Week Men's Collection Spring/Summer 2022, scheduled from 18 to 22 June 2021, will mark a gradual return to normality through a hybrid formula, which includes both physical and digital events. On the occasion...

See more →
BARRACUDA Interview
Discover more →

  Barracuda, Marchigiano footwear company of the group Fabi, is expanding its market in Italy and Europe and increasing its sales, also thanks to the launch of the new e-commerce website and the new showroom in the ...

See more →
GAVAZZENI Interview
Discover more →

  How do you define your aesthetic? "Precisely because accessories are just accessories, we like those that can surprise. Each one h...

See more →
LA COUVERTURE Interview
Discover more →

  The essential blanket gives birth to six different styles through simple yet smart cuts which get reinterpreted every year. As Tomasi di Lampedusa says, "May everything change so that everything remains the same". Her...

See more →