MAGAZINE April 7th, 2022

A conversation with: Alexandra Oliveira, Creative Director Pé De Chumbo

The sustainable project of Pé de Chumbo comes from tradition. The Made in Portugal womenswear brand brings craftsmanship to an international dimension, a company where the concept of recycling is a pillar. All garments in the collection, in fact, are handmade using recycled fabrics, reworked and assembled to design a unique style, which can now be found in top multi-brand stores in thirty countries around the world.

 

"We start from great attention to materials, sometimes recovered from other companies and give them new life thanks to women team able to enhance their character, working them exclusively by hand," explained Alexandra Oliveira, creative director of the brand based in Guimarães, "the result of all this process is the collection. In detail, this season carries two different souls: one sporty, one more elegant, both including the extensive use of denim canvas." In it’s 5th edition at White, Pé de Chumbo has a well-defined target audience, "We are distributed worldwide and participate in only three trade shows: Milan, Paris and New York. Our audience is made up of smart, modern women who are not afraid to stand out and indeed love to be the center of attention."

OTHER ARTICLES

MAJO Interview
Discover more →

  Bending, shaping, forging materials and ideas is the incessant activity that has always been carried out in the laboratory of Majo. As mentioned by Carla Coppari in the following interview. ...

See more →
IBRIGU Interview
Discover more →

  When and how was Ibrigu born? What is the philosophy behind the brand? Ibrigu was born in 2014 as a family project to enhance the ...

See more →
MIRIAM NORI Interview
Discover more →

An all-round passion for art, architecture and beauty is what lies behind the Miriam Nori brand that communicates artisanship, Italy and know how. It is precisely in the small things like jewelry that creativity flows. ...

See more →
GIRONACCI 1969 Interview
Discover more →

  Gironacci 1969 is a brand that has a long history. How and when was it born? Gironacci 1969 is the result of the experience and in...

See more →
MAJESTIC FILATURES Interview
Discover more →

  Quando e dove è nata Majestic Filatures?  Majestic Filatures è nata nel 1989 a Parigi, dalla visione di Roland Chelly e dal...

See more →
GIOIELLERIA MERZAGHI Galleria&Friends
Discover more →

  Gioielleria Merzaghi: timeless jewelry since 1870 The historic jeweler's shop, founded in 1870 by Amabile, great-great-grandfather of the current managers, will be one hundred and fifty years old in ...

See more →