MAGAZINE May 26th, 2021

Borsalino x J.K. Place, the chicest place of this summer

By Miriam De Nicolò

For the season 2021, the historical manufacture of luxury hats signs a limited edition for the boutique hotel in Capri. 

Internationally recognized as examples of the Made in Italy excellence and synonyms of extraordinary quality, unique style, and eternal elegance. J.K. Place and Borsalino reveal an exclusive partnership for summer 2021 that can give a twist chic to the J.K. Place guests' holidays.

Borsalino - the oldest Italian manufacture of luxury hats - has created a limited edition of 200 pieces of its iconic Panama Quito for the 5-star boutique hotel. The unisex model, available in medium and large brim in natural color, is personalized with an exclusive external belt with the blue and white stripes pattern that characterizes the hotel and the initials J.K. on the ribbon inspired by Borsalino's bespoke experience. The full J.K. logo is written in the internal band. All models, individually kept in elegant matching bags in fabric, will be available for sale during the summer months at J.K. Place in Capri and then at the hotels in Rome and Paris. 

Symbol of style since its invention in 1835, the Panama hat incorporates a legendary travel story that starts in Ecuador with the harvest and hand-made weaving of plant fibers from the Toquilla palm tree and ends, after months of a 10-step process led by skilled artisans, in the manufacture of Borsalino in Alessandria. 

Ori Kafri, a co-founder of J.K. Place, says "I am so happy to announce my partnership with Borsalino. It is starting this summer from our headquarter in Capri and is going to expand in the following months, also involving J.K. Place hotels in Rome and Paris with ad hoc limited editions and creating a real Borsalino x J.K.Place collection. I have always admired the brand, which is globally recognized as a symbol of the made in Italy and a timeless style in fashion, just like J.K. Place has imposed in the hotel business since its foundation in 2003. These months of forced break have helped us focus on the development of collateral relationships and projects. In the future, we will unveil some news that involves important entities from different product sectors, such as Borsalino, with which Borsalino shares values and characteristics." 

"J.K. Place is a synonym of hospitality, detail attention, and refinement in the most fascinating places of our country. We are glad of this partnership that embodies the Italian lifestyle with elegance. Borsalino and J.K. Place are proud of best representing Italy in the world", states Mauro Baglietto, Borsalino's Manager Director.

 

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