BRANDS February 19th, 2021

VARENNA

 

Varenna is the first luxury activewear brand in Italy to offer sustainable garments made from recycled yarns, which interpret and anticipate the latest trends in the fashion world. Its proposals represent a perfect synthesis between functionality and creativity. The story of Varenna is linked to the evocative scenery of the town of the same name on Lake Como, the childhood home of the founder. The story of Varenna is linked to the evocative scenery of the small town of the same name on Lake Como, the childhood home of founder and creative director Arantxa Gandini, who believes that "Como is the highest expression of the Italian cult of beauty the earth has to offer, which we have a duty to preserve for future generations". The brand, conscious of its responsibility and the impact of every decision, it optimises the use of the brand, aware of its responsibility and the impact of every decision, optimises the use of materials, eliminating waste and promoting recycling from the initial production stages. The use of valuable green fabrics, control over the entire chain, continuous research, small-scale production on a small scale that comes close to 'made-to-measure' are fundamental characteristics of each product, which is characterised by an extremely refined aesthetic. Working in constant balance between tradition, innovation and passion, Varenna creates the right combination to give the Varenna the right combination to give the garments extraordinary qualitative and aesthetic characteristics, guaranteed by a digital certificate. At a time when fashion is becoming increasingly decentralised, the brand has decided to focus on quality, the brand has decided to focus on quality activewear that is 100% Made in Italy, offering its customers a total wellness experience. For the new F/W 2021/22 season, the brand has listened to the rhythm of nature, letting itself be guided by flashes of colour and shapes by flashes of colour and distinct graphic shapes, experimenting with unusual layering techniques  and low environmental impact solutions. The resulting collection, while not neglecting fashionable, elegant and sophisticated design, is an declaration of love for nature and its geometries, not only in terms of colours and prints, but also colours and prints but, above all, in the choice of using recycled yarns made from plastic recovered from marine and coastal environments. The "big four" of the fashion system (Milan, Paris, London, New York) inspire the garments, which the colours and shapes of the parks in the cities, from Central Park to the Bois de Boulogne. The soft and sensitive approach translates into poetic and abstract models that convey an ethereal, almost otherworldly allure an ethereal, almost otherworldly allure, capturing a woodland imagery illuminated by harmonious tones and bold nuances harmonious tones and daring nuances, inspired no less by sun-kissed souks, multicoloured spices and spices and kaleidoscopic tiles, transforming the collection into an invitation to an enchanted, sometimes exotic journey. The proposals embody and reflect the aesthetic qualities of the natural environment, capturing its symmetry, bringing to life that sense of enchantment. The proposals embody and trace the aesthetic qualities of the natural environment, capturing its symmetry, giving life to that magic that is only possible when what surrounds us meets the human hands. Regardless of where you practice your training session, the Varenna's products aim to offer the best possible experience, shaping a healthy lifestyle luxury lies in loving and appreciating the little pleasures of everyday life.

 

Website varennafashion.com
Instagram @varenna.fashion
Facebook varenna.fashion
Contact ev@varennafashion.com
 

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