SURKANA

BRANDS February 19th, 2021

SURKANA

Surkana proposes to its audience to become companions in a journey that embraces the experience of dressing women, in which not only the body is dressed, but also the spirit, bringing illusion and enthusiasm to everyone's daily journey, in the most human way possible,paying attention to the world that surrounds us. The brand's aim is to offer a fashion offer with a global inspiration that reflects the diversity of our planet, offering women a style they can make their own, at an affordable price. Surkana sees the globality of the world we live in as an opportunity for interaction and mutual influence. The crossbreeding of fashion, intended as a mixture of inspirations that gives rise to new ideas, is one of the core values of the brand, which is characterised by a positive, human, person-to-person vision. The label's name already creates a play on words around which everything revolves: it derives from the expression "al Sur del lago Turkana", where "Sur" evokes joy, warmth, vitality and the Mediterranean, while "Turkana" (an African lake that is the world’s largest permanent lake in a desert environment) recalls Africa, the land, pilgrimage, exoticism... An oasis at the crossroads of numerous ethnic groups. The symbols and graphics forms of different origins are part of Surkana's multicultural identity, the wealth of colours reflects its vitality and positivity. The brand dresses women with a cheerful and fun spirit, who love freedom and want to enjoy the brand's liveliness, authenticity and personality. Since 2015, Surkana belongs to the group of companies that have signed the “Barcelona + Sostenible” commitment, internally promoting environmental improvement actions with a direct impact on the city.Moreover, each season the label launches a solidarity product linking it to causes that benefit women and children. The brand’s commitment involves not only the outside, but it begins within the company itself, from the choice of suppliers to the design of internal process, choosing techniques and qualities of natural origin and recycled yarn(including lyocell, bamboo, linen, cupro, and viscose). A journey to be made together with the consumers, aware of how important the growth of the latter and the good service provided by Surkana is.