BRANDS February 19th, 2021

FLOTTE

 

Flotte is a French brand committed to a more responsible and sustainable fashion, colourful playful and functional outerwear. Brand's raincoats and windbreakers adapt to every activity, able to transform into a bag with few moves. Flotte's rain-loving community shares the same positive attitude, believing that rain doesn't stop people, reminding them that they are alive and kicking. Rains brings to mind happy childhood memories, and without it there would be no flowers, trees or fruits. Flotte believes that big changes happen starting from within, every action counts and small streams flow into big rivers to take care of the planet. Creating eco-responsible clothes requires a significant financial investment in terms of research and development, but the brand is proud to be committed to the Earth, offering sustainable collections at the right price. Flotte is 100% recycled and certified, and fabric selection is at the heart of every process. The brand's credo is to use recycled fibers to decrease pollution. Keen to reuse already existing materials, the brand has chosen its direction with the second collection developed by creating a line with entirely recycled and certified materials. The idea of circular fashion remains the core of the development of each Flotte collection. rPET (or (or recycled polyester), for example, is returned to the state of fibre so that it can be used again. To limit CO2 emissions, Flotte prefers to ship products by ship rather than by air, and is now considering rail, which would reduce emissions even further compared to the other two means of transport. Eco packaging playfully conforms to the principle of 'nothing is destroyed, everything is transformed. Each package can be used as a container to grow a plant - just fill it with a little soil, plant some seeds and water. The clothing line is developed in the brand's Paris offices, by a close-knit team working daily on increasingly colourful and fun collections. It takes several several tests are necessary to ensure optimal comfort and fit. As each garment requires unique assembly, sewing and know-how, production takes place in a specialised outerwear factory in Zhejiang, China. All items are then rechecked in French laboratories to ensure the highest level of craftsmanship and quality the highest level of craftsmanship and quality.

 

Website flotte.fr 
Instagram @flotte.fr
Facebook flottefrance
Contact info@ventodelsud.tv
 

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