ETICI

BRANDS February 19th, 2021

ETICI

With 25 years experience in the manufacturer, the factory called ETC2.0 and located in the productive district’s heart of Carpi, is gradually changing its skin and working on cutting-edge production processes, on the one hand consolidating the know-how gained over time, and on the other investing in the development and growth. ETC2.0, led today by Andrea Vignoli - the founder's son - has been pursuing for a long time a plan of international positioning that rewards its fashion proposals above all in Japan and Russia, as well as in more mature markets that are already aware of the quality aspects of the product. Moreover, starting this season the brand will be available all over Italy. The certifications, of colours and manufacturing in particular, allow the factory to adopt a concrete approach to the booming export market. Casual style has always been the hallmark of the Etici woman. Iconic garments, in fine linen and geometric jacquards, are reinterpreted in a contemporary key with innovative and modern cuts. Quality and attention to detail enrich the fresh and contemporary collections, designed for a woman who finds in simplicity the means to express her charm. A wardrobe that escapes the relentless cycle of trends, focusing on classic and timeless garments with clean, casual shapes. There is no glitz or ostentation because, in everyday life, fashion takes to the streets and abandons the exhibitionism of the catwalks, to give voice to an authentic femininity, the expression of modern and practical women who do not renounce style. The collections are characterised by simple and informal lines; the fabrics of impeccable quality are combined with the wisdom of the Italian sartorial tradition typical of an area like Carpi, the textile-clothing district par excellence. The brand's designs are the result of the extraordinary work of a motivated team, eager to enhance the natural femininity and beauty of each customer. They are ethical clothes, because each person, necessarily different from the others, can interpret them in their own way, making them unique pieces.