BRANDS February 19th, 2021

DERHY

 

The Derhy brand was launched in Paris in 1969, a time when students were taking to the streets. Serge Gainsbourg and Jane Birkin sing about their love, music is a way of life and the music is a way of life and the hippie wave from San Francisco comes to town. A brand synonymous with femininity, happiness, Indian blouses, colourful prints and folk embroidery, which quickly became a success story. In the 1980s, Derhy welcomed several talented creatives with a penchant for travel and fashion, including Claudie Pierlot, who remained close to the brand even after launching the eponymous eponymous brand. The following decade saw the opening of several shops in France and the arrival of numerous multibrand boutiques. Since 2000, Derhy has focused on international expansion and its social community. Over the years, the fashion house has evolved, while remaining faithful to the image of its customers, women vibrant, free-spirited, full of life. A brand that prefers natural and vegetable fabrics (cotton, linen, silk, viscose, etc.) for most of its garments, (cotton, linen, silk, viscose...), proposing a style 'made in France' but with a global outlook products are created in Paris, but the brand works with designers from all over the world, from Japan to Italy, to create unique and cosmopolitan collections. Derhy's retailers are more than just business partners with them over the last forty years, a loyal relationship based on trust makes factories eager to improve the working conditions of their employees. It is no coincidence that the brand is engaged in various charitable activities in India. Today as yesterday, the brand's woman is free and naturally feminine, happy and romantic. As far as the collections are concerned, the key words are quickly stated: long dresses, vibrant prints, embroidery vibrant prints, embroidery, folk inspirations, mix & match. Derhy currently has 12 shops and 16 corners in department stores such as Galeries Lafayette, El Corte Inglés and BVH Marais, three collections a year, each consisting of 500 pieces, 1000 international dealers international retailers, from China to Lebanon, not forgetting the many collaborations (most recently with Manish Arora) and the Kids and Home lines. A fashion house that continues to offer the world its bohemian, colourful world.

 
Website derhy.com
Instagram @derhy
Contact export@derhy.com

 

 

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