BRANDS September 8th, 2022

ARAM BY ARWA ALAMMARI

ArAm is a Saudi award-winning Ready Couture brand, founded by Arwa Almmari, designer who had a passion for arts all her life. Being a painter and a sculptor, Arwa looks at fashion through an artist's eye. The brand's logo is a star, inspired by Arab culural heritage and history, while its name is derived from the first letters of the founder's name; moreover, "aram" means "the wild deers" in Arabic, which has the same meaning of "Arwa". ArAm was created with a vision of international recognition. Therefore, the name was chosen to be easily pronounced and remembered, crossing language barriers, geographical distances and cultural differences. This concept is also shown in its diverse range of products. 

 

Instagram @aram_designs

JOOR jooraccess.com

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