BRANDS February 22nd, 2021

ALEXANDER SMITH

 

Alexander Smith is the story of a family operating in the footwear industry for a long time, which has been able to evolve naturally, embracing innovation and aiming for excellence. Craftsmanship, attention to the environment, quality of materials and attention to detail are the values of a family tradition handed down for three generations; an essential premise for the realization of the Alexander Smith brand, which was born in London in 2012 from the union of creativity and know-how, developed in the multicultural and dynamic atmosphere of the city, then culminated in Brenta Riviera, a place where experience and passion are projected towards the creation of new styles and trends. Alexander Smith shoes celebrate the uniqueness of each person. The creative philosophy of the brand rejects excesses in favor of a harmonious vision of lines and colors, which together create refined objects, in which refinement and attention to details translate into personality and elegance. Products of daily use, with a delicate and sophisticated taste in terms of shapes, volumes and materials. Production is mainly entrusted to family businesses; the close link with the latter allows to constantly monitor the production process of the collections, ensuring the highest quality and avoiding overproduction at the same time. In order to achieve the highest quality standards, Alexander Smith selects only suppliers who use certified raw materials according to European legislation, ensuring comfort and aesthetics of footwear. The continuous research and experimentation push the brand to always keep up with the times, not losing sight of future goals and allowing it to establish collaborations with companies that develop highly sustainable materials. In fact, sustainability is a fundamental element of Alexander Smith's identity, and every action is intended to drive significant changes in this direction. The products are involved in a constant process of reinvention and innovation, so that the collections could evolve in line with contemporary trends, always preserving the heritage and stylistic DNA of the brand.

 

Website alexandersmith.it
Instagram @alexandersmithlondon
Facebook alexandersmithlondon
Contact  info@alexandersmith.it
 

See and Order - Area B2B 

 

 

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