Press Conference

WHITE Milano enters a new phase in its journey, marking a moment of evolution and transformation for both the event and its community.

At the heart of this new chapter is a vision focused on the next generation of fashion, with the aim of giving visibility to young, innovative and contemporary brands and connecting them with an increasingly aware, curious and forward-looking audience.

During the press conference, Massimiliano Bizzi, Founder of WHITE, Brenda Bellei, CEO of WHITE, and Monica Sarti, Creative Director, share their vision and introduce the key developments of the upcoming edition, together with Antonio Bruzzone, CEO of BolognaFiere Group, and Debora Massari, Councillor for Tourism, Territorial Marketing and Fashion of the Lombardy Region.