On The Beach
ABOUT
WHITE Resort is an event dedicated to curated resortwear and leisure collections, conceived by the WHITE team as a showcase for international brands.
Carefully selected according to WHITE’s values—product quality, sustainability, and the balance between creativity, wearability, and strong commercial distribution—participating brands present their apparel and accessories within an exhibition space designed by Massimiliano Bizzi, inspired by a sophisticated and glamorous holiday lifestyle.
Alongside resortwear in all its forms, WHITE Resort also features a curated selection of beachwear collections. Original and refined creations stand out for their innovative combinations of fabrics, colours, silhouettes, and contemporary aesthetics. Today, beachwear extends far beyond the shoreline, embracing what industry professionals define as the “out of water” lifestyle—a category that reflects decades of creativity, craftsmanship, and design innovation.
These are versatile pieces designed to accompany every moment of the day, embodying the sense of freedom, ease, and sophistication that defines the holiday experience. Exclusive accessories complete an offer tailored to the growing and increasingly global resort market.
“Driven by the energy and passion that have always defined our projects, together with the WHITE team we are once again preparing an event during Men’s Fashion Week. The enthusiasm generated by the success of the latest WHITE Womenswear edition reinforces our confidence in the WHITE Resort project, which will present the international market and buyers from the world’s leading concept stores with a carefully curated selection of the most trendsetting apparel for travel and leisure.“
— Massimiliano Bizzi, Founder of WHITE